Sector: Government

A provincial housing organization needed a better way to engage the public on sensitive, high-profile projects — supportive and modular housing, for people experiencing homelessness.

Relying solely on in-person open houses and public forums was risky, limited who could participate and often drew only the most vocal critics. Under the direction of the Vice-President of Communications, I led the procurement, development, and launch of a dedicated digital engagement platform that let residents find project information and participate online, alongside in-person events.

I managed the platform strategy, built out individual project pages, and integrated livestreamed Q&A sessions tied to specific developments, including two Rapid Response to Homelessness projects in Nanaimo, BC . The platform drew more than 5,000 views and interactions at its inaugural livestream event in 2019, giving the organization a scalable public engagement channel it hadn't had before.

Let’s Talk Housing BC extended the organization's reach well beyond who could physically attend an open house, and became the standing model for how the organization engaged communities on future housing projects.