Sector: Public Sector Housing

A provincial public sector housing organization needed to grow its digital and community-facing presence quickly, but had no consistent visual identity, tone, or editorial standard. Different teams were producing materials independently, with no single reference for staff or vendors to follow, which meant inconsistent messaging across web, social, and print. I led the organization's brand relaunch end to end: directing photography, writing new brand messaging, producing video content, and building the digital content and editorial style guides. I worked directly with designers, photographers, and communications staff to translate the new identity into every channel the organization used. The organization moved from inconsistent, ad hoc materials to a unified brand voice used across every public touchpoint. The style guide became the organization's standing editorial reference, still in active use years after launch, and gave both staff and external vendors a clear standard to work from. It set the tone for how the organization has presented itself publicly ever since.